Monday, February 11, 2008

The Truth About Pay Per Play Audio Ads For Blogs And Websites

by John Schneider

Pay Per Play Net Audio Ads have received quite a bit of attention since they launched on February 1st. Designed as an alternative advertising model to Google Adsense, they are a brand new way to monetize a website or blog. Instead of seeing text ads and clicking on them to obtain information from advertisers, website and blog visitors here a 5 second content relevant audio ad from one of 66,000 advertisers of consumer products and services. Website and blog publishers receive a commission for each ad played.

This advertising model has two major advantages over traditional advertising methods for publishers. For one thing, the visitor doesn't have to click on an ad to generate ad revenue. Secondly, traffic is not directed away from the publishers site. The publisher earns revenue on 100% of their traffic. Most of the controversy surrounding audio ads comes from self-proclaimed marketing experts (I call them marketing snobs), who claim the ads are "intrusive" and will drive away hard earned traffic. An extensive marketing study performed by Net Audio Ads found this simply not the case. The study showed that 80% of a website or blogs visitors will not have their speakers turned on. The good news is the publisher gets paid either way. The study also found less that .002% of web surfers found the ads intrusive enough to never return to the site again. So much for the marketing snob's theories. The Internet is changing, and people are becoming more tolerant of audio and video advertising, to the point of actually expecting it. This is particularly true of younger people.

The bottom line about Pay Per Play Net Audio Ads is that they work. As for my personal experience, I have earned about $2.00 per day with the system running at 1% capacity while they ramp up during this initial Beta launch. Do the math, and you will see why I am so happy to be a part of this new Internet advertising model.

I recommend everyone with a website or blog they wish to monetize get involved with this exciting new concept. Even the marketing snobs.

About the Author
I'm John Schneider, and I am a writer, business developer and consultant, and owner of The John Schneider Agency. If you would like to learn more about monetizing your website or blog with Pay Per Play Audio Ads, please visit my Audio Ads blog at: http://johnschneideragency.blogspot.com/
I am willing to mentor any website or blog publisher interested in trying audio ads on their web property. Please contact me at: jschneideragency@gmail.com

Sunday, February 10, 2008

Alternative Little Known Ways To Generate Traffic To Your Web Site

by Andre Sanchez

Everybody knows that web site traffic is so important that without it, one an never expect to make any money from their web site or blog. After all virtually anybody can build an impressive-looking site, but nothing will happen at that site until it starts getting hits.
Most folks are familiar with the most common ways to generate traffic to a web site. They include placing online advertisements at classified ad sites or even PPC (pay per click) ads. For those with SEO knowledge that is yet another way of generating traffic to a web site or blog site.
Still there are other less known but very effective ways to generate traffic, especially for brand new sites still trying to find their place on the World Wide Web.


How Effective Are Traffic Exchange Programs In Producing Web Site Traffic?


Traffic exchange programs require you to visit other sites in the program in exchange for visits to your site from others. There are many people who frown upon this method of getting web site traffic. However it is very useful for new sites just starting out because it helps teach and demonstrate some basic lessons that will be of great help to any webmaster just starting out.
The first thing that you will learn very quickly is that if your site does not hold the attention of a first time visitor nobody will take a second look and many will tend to quickly click their way out and away from your site. This teaches the next time to hold them with enticing headline that pique their curiosity and interest so as to keep them at your site for as long as possible because we all know that the longer they take at your site, the more profitable they will be to you.
There are webmasters and site owners who have still been able to earn good money from affiliate schemes like Adsense using a good traffic exchange program.


Reciprocal Link Exchanges Web Site Traffic


This may sound very old fashioned, but most people can still be able to win themselves significant traffic by exchanging links with other sites that are similar to theirs or complement theirs. The idea is to always go for traffic that is as targeted as possible rather than general traffic that is mostly useless for any website.
There are a number of creative ways to encourage other webmasters to exchange links with you. This is a very effective way of generating traffic if you can exchange links with a good number of other sites that are capable of bringing you and your web site targeted traffic.


About the Author
Check out this ready made web sites that already have in place many effective methods of generating website traffic, http://www.capitalistnow.com