by John Schneider
Pay Per Play Net Audio Ads have received quite a bit of attention since they launched on February 1st. Designed as an alternative advertising model to Google Adsense, they are a brand new way to monetize a website or blog. Instead of seeing text ads and clicking on them to obtain information from advertisers, website and blog visitors here a 5 second content relevant audio ad from one of 66,000 advertisers of consumer products and services. Website and blog publishers receive a commission for each ad played.
This advertising model has two major advantages over traditional advertising methods for publishers. For one thing, the visitor doesn't have to click on an ad to generate ad revenue. Secondly, traffic is not directed away from the publishers site. The publisher earns revenue on 100% of their traffic. Most of the controversy surrounding audio ads comes from self-proclaimed marketing experts (I call them marketing snobs), who claim the ads are "intrusive" and will drive away hard earned traffic. An extensive marketing study performed by Net Audio Ads found this simply not the case. The study showed that 80% of a website or blogs visitors will not have their speakers turned on. The good news is the publisher gets paid either way. The study also found less that .002% of web surfers found the ads intrusive enough to never return to the site again. So much for the marketing snob's theories. The Internet is changing, and people are becoming more tolerant of audio and video advertising, to the point of actually expecting it. This is particularly true of younger people.
The bottom line about Pay Per Play Net Audio Ads is that they work. As for my personal experience, I have earned about $2.00 per day with the system running at 1% capacity while they ramp up during this initial Beta launch. Do the math, and you will see why I am so happy to be a part of this new Internet advertising model.
I recommend everyone with a website or blog they wish to monetize get involved with this exciting new concept. Even the marketing snobs.
About the Author
I'm John Schneider, and I am a writer, business developer and consultant, and owner of The John Schneider Agency. If you would like to learn more about monetizing your website or blog with Pay Per Play Audio Ads, please visit my Audio Ads blog at: http://johnschneideragency.blogspot.com/
I am willing to mentor any website or blog publisher interested in trying audio ads on their web property. Please contact me at: jschneideragency@gmail.com
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