Tuesday, May 6, 2008

Souring Gas Prices Creates Need For Home-Based Businesses

by William Winch

If you have ever attended a Network Marketing training, you have probably heard someone say that there is no better time than the present to begin, or revive, your home-based businesses. Although this is usually just a tactic to get people excited enough to jump on the band wagon or to stop procrastinating, the rising cost of gas in America today has turned this motivational technique into an honest truth.

Everyday that passes by, we see gas prices slowly increasing to astronomical heights. This is causing all of our other expenses to rise by default, everything from groceries to postage. There actually is no better time to start a home-based business than the present, and leave the nine to five jobs to those who are willing to empty their wallets at the gas pump every morning.

When you work from home for yourself, you will find that many expenses you used to have are no longer needed. For example, your commute to and from work every day on the highway is totally eliminated. This benefit alone is enough to make people stop and think about their situation. Most people have to work one or two days a week just to pay for the gas to get themselves to their jobs! For some the toll is even higher. For home bases business owners, the cost is zero.

My commute to work every morning is walking from my bedroom to my den, which is about 100 feet. I once had a job that was a 40 minute drive each way. I literally could not afford to drive that far today the way gas prices are. Not only have I eliminated the cost, I now have 80 more minutes every day to work in my home office that I didn't have before. That's 6.5 hours a week of saved time and about $100 of saved money from not having to pay for gas.

I know what you are thinking as you read this. If you stop working one way and start working another, you will just have a new set of expenses to replace the old ones. Although this is true to an extent, building a home-based business does not have to be a costly endeavor. Now more than ever because of the internet, there are cheaper and better ways to generate business than the traditional networking techniques of placing newspaper ads and driving all around town to distribute pamphlets.

Most Network Marketing companies use outdated traditional methods and urge their distributors to attend monthly meetings in order to get business training. Unfortunately, these trainings won't offer you much more than a chance to gather socially with your peers to learn outdated techniques that won't help you grow a successful business. And with the price of fuel today, it is extremely difficult to persuade enough people to attend as your guests to make it worth your while.

The first thing you must do when starting a home-based businesses is seek proven marketing education. If your company can't teach you how to use the internet properly without spending money you don't have, you need to find a program that will. Proper marketing techniques such as pay per click advertising, blogging, writing articles and using youtube.com are cost efficient, effective and proven ways to attract your target audience.

It is important not to get caught up in the traps in which most people find themselves after they sign up for a network marketing company. I have seen friends join online business systems after being promised to be provided with quality leads only to find themselves deep in debt. If something is costly and doesn't come with a money back guarantee, do not sign up for it. Even if it's a company sponsored training. If they cannot guarantee your success from attending, don't go.

Contrary to popular belief, there is no such thing as a quality lead. Don't let anyone tell you that a lead is worth twenty five dollars. You can find the same leads online for ten cents. The only reason these people are charging you more is so they can supplement their income by being a provider. Cut out the middle man and purchase the leads yourself. Any online broker will help you get a list of people in your target audience, and they won't charge you an arm and a leg for them.

If you decide to go into business marketing a nutritional product, the more power you will have at saving money. You cannot be successful without being passionate about your product, and that requires consuming it on a daily basis. The cost of groceries has gone up just as much as gas prices, and buying from your own company will cut your grocery cost and increase your business at the same time.

As you can tell, working from home requires you to do some homework if you want it to be a cost-efficient endeavor. Nothing in life comes easy, but you have the power to adapt to your environment by making wise decisions about your income and future. There is no better time than now to start a home-based business, and the more attention you pay to detail, the better your chances for success.

About the Author
William Winch is a Business Growth Specialist whose mission is teaching other struggling entrepreneurs how to expand and explode their home-based businesses without breaking the bank. If you are interested in receiving his FREE 20 page Report on how to explode and expand your home-based business, click on on FREE REPORT or by calling him directly at (585) 234-5283.

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